The SEO, or search engine optimization, industry has exploded in recent years, and the market has become saturated with people trying to make money providing SEO services. It may have been easy, in the beginning, for small businesses and individuals to turn a profit providing search engine optimization services, but over time, a few large SEO firms have pushed their way to the front of the pack and now provide a large majority of the SEO services being used by website administrators.
To compete, many smaller SEO operations have become SEO resellers. SEO resellers provide a service called private label SEO. What this means is that SEO resellers provide the SEO services of larger SEO firms to their clients, allowing the larger firm to do all of the actual SEO work like keyword analysis and link building, while the SEO resellers make their profit by maintaining a relationship with both their clients and with the larger SEO firm.
SEO resellers stand the best chance to make considerable money if they already have a large customer base of clients who would be interested in search engine optimization services. For example, if you are a succesful web designer, you already have several satisfied clients who have used their services, and trust you to provide them with a high level of professionalism and quality service. Chances are that many of the people who have used your web design service are also in need of search engine optimization services, and they are likely unable to do this themselves, due either to a lack of knowledge about the key SEO concepts or a simple lack of time or manpower. Seo resellers can take advantage of this established relationship with their clients to provide them with the SEO services of a larger SEO firm under their own brand, by marking up the price of the services the desired amount and reselling the SEO services.